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YouGrow will allow you to divide, or “segment”, your customer base according to a huge range of potential criteria. For example, you could instantly create communication-ready contact lists of all customers who:
- Bought from a particular promotional campaign.
- Have done business with you at least 3 times, with an average spend of $250 or more per transaction.
- Previously purchased a particular item or service 4 times or more, but haven’t purchased any in the last 2 years.
- Live within a particular range of postcodes and are happy to be contacted via SMS.
And you can cross-reference almost limitless combinations of different criteria to refine your lists still further. Having the ability to instantly segment your existing customer base in almost any way you wish will allow you to tailor your offers for guaranteed relevance and maximum likelihood of positive response.
One of the most convenient features of YouGrow is that it will look and feel entirely familiar to you. Unlike stand-alone marketing database solutions, YouGrow operates within the common Microsoft Outlook environment so that your Outlook emails, tasks and calendar events and Journal information are all integrated with YouGrow. You really will know your way around it in no time.
Using YouGrow to manage your relationship with your clients and prospects will empower you to improve customer service, retain your clients, increase your client database and improve your business performance. |
